Laud News

Laud News: Making the physical virtual

Is your organization struggling to engage as effectively online as you are in person in your workshops, seminars and conferences? 

Do you know why the techniques that work well in person does not translate to your online audience?

Are you looking for an effective way to transfer your physical presence to the new virtual or hybrid reality?

Then you are most likely facing the exact same challenges as our current clients.

With many large organizations across the globe facing higher travel costs, regional and national travel restrictions as well as pressures to reduce CO2 emissions, online conference attendance is expected to be higher than 40% in 2023 according to surveys. Therefore, being able to engage and retain your online audience is key if you want to meet the mark and stay ahead of your competition.

Working with the best

For the past 2 years, we have been working exclusively with one of the largest companies in Denmark, supporting their transition into a virtual/hybrid culture. The result earned us a trusted partner certification.

In a very short timeframe, we have applied our decades of experience and “know-how” from TV-development and production, to help them get ahead of their competition in the hybrid-space, forever changing how they engage in conferences across the globe.

We are now ready to offer this expertise to your organization as well, having both the trackrecord, the skills and the tools to do so.

Your message, our journalistic expertise

We can assist you in every step of the way, turning complex information about your business into tangible and engaging virtual concepts. 

Whether it is creative brainstorming, content development and/or production of your programme, conference or podcast, we can bring our support in setting up your internal editorial processes, conducting the actual interviews as well as manage and facilitate the entire process. 

We have a broad network of professional tv-hosts who we work with but we also work with your own experts, teaching them some of the secrets of the trade from actual TV productions to help them be at their best.

Finally, we specialize in applying technical solutions to give our clients the highest ROI, understanding what is vital for the final product, working with both subcontractors and your existing vendors throughout the process.

Walking the walk

If having produced more than 10,000 hours of broadcast television has taught us anything, it is that the tools and methods of visual storytelling are both timeless and constantly evolving.

The concepts we are implementing for your organization are the exact same concepts we are using when developing and producing our critically acclaimed TV-shows and documentaries. Because they work.

Agencies

Are you an agency, looking for someone with our expertise?

While we take the lead on many of our projects, we also proudly assist other agencies who are out to help organizations getting ahead with their virtual and hybrid cultures.

The Laud News Team

Lau Rabjerg-Eriksen, CEO & Founder.

Lau’s background in TV journalism landed him positions as commissioning editor and executive at the Danish Broadcasting Corporation, DR, as well as CEO of the largest production company in Denmark before founding Laud People in 2019.

Kasper Dahl Verner, Head of Production & Partner.

More than 10 years of experience in the TV industry on an operational and organizational level. Kasper has co-developed and produced TV programs in all genres, with a focus on news and event production. Specialist in international collaborations both in Europe and North America. For the past 2 years at Laud People, Kasper has been working closely with the Danish pharmaceutical company Novo Nordisk.

Rasmus Dahl, Senior Producer.

Over 20 years of editorial and management experience from the TV industry. Rasmus has a background in journalism, having worked as a reporter, editor, and manager of a news organization. He also served as the head of the popular Danish talk show “Go’ aften Danmark.” For the past 2 years at Laud People, Rasmus has been working closely with the Danish pharmaceutical company Novo Nordisk.